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Priority Club® Rewards receives ‘Lifetime Achievement Award!’


The Freddie Awards are the most prestigious consumer-generated awards in the industry with over 470,000 frequent travelers worldwide casting ballots for their favorite programs. Frequent travelers continue to recognize Priority Club® Rewards with numerous Freddie Awards for its wide variety of point earning and redemption opportunities, unique program offerings and outstanding promotions.
This year was no exception. Celebrating 25 years of service, Priority Club Rewards received the “Lifetime Achievement Award” as an honor for pioneering the first hotel loyalty program and establishing a standard of excellence. In addition, Priority Club Rewards took home first place honors in four categories:

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Best Elite-Level Program
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Best Web Site
Make your reservation online now and you’ll see why we won
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Best Bonus Promotion
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Best Award Redemption
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Business Traveler - Best Hotel Loyalty Program


This year's Best In Business Travel Awards, conducted by Business Traveler magazine, named Priority Club® Rewards, the “Best Hotel Loyalty Program” for the second consecutive year. Its subscribers, who on average spend 65 nights per year in hotels and take 28 roundtrip airline flights, identified Priority Club Rewards for the hotel loyalty program they believe best serves the needs of business travelers. Program features include the flexibility to redeem points for stays at IHG Hotels worldwide and at our competitors’ hotels with the Any Hotel, Anywhere card. Plus airline miles, car rentals, merchandise and more.


Global Traveler


For the fourth consecutive year, the readers of Global Traveler magazine have named Priority Club® Rewards, the “Best Hotel Rewards Program in the World” in the annual GT Tested Awards. Over 31,000 Global Traveler readers recognized Priority Club Rewards for its flexibility, ease-of-use and widest variety of redemption options, including exclusive offerings such as Personal Shopper and "Any Hotel, Anywhere Reward," a pre-paid lodging card that can be used to pay for accommodations at more than 500,000 hotels worldwide – even at competitor hotels.

It is an honor to receive such a high distinction by superior publications and loyal travelers. Thank you for voting us #1.




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