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| | | For the sixth consecutive year, the readers of Global Traveler magazine have named Priority Club Rewards the Best Hotel Rewards Program in the World in the annual GT Tested Awards. Over 25,000 Global Traveler readers recognized Priority Club Rewards for its flexibility, ease-of-use and widest variety of exclusive redemption options. | | | | The Best In Business Travel Awards, conducted annually by Business Traveler magazine, named Priority Club Rewards the Best Hotel Loyalty Program for the fourth consecutive year. Its subscribers, who on average spend 65 nights per year in hotels and take 28 roundtrip airline flights, identified Priority Club Rewards for the hotel loyalty program they believe best serves the needs of business travelers. | | | | The SmarterTravel Editors' Choice Awards, conducted annually by a team of editors who collectively have more than 100 years of industry experience, named Priority Club Rewards the Best Hotel Loyalty Program for business travelers. Priority Club Rewards was chosen for its broad reward offerings, award-night availability and number of properties. | | | | The Freddie Awards are the most prestigious consumer-generated awards in the hospitality industry. Over the years, frequent travelers have continually recognized Priority Club® Rewards with numerous Freddie Awards for its wide variety of point earning and redemption opportunities, unique program offerings and outstanding promotions.
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| |  | The launch of the Priority Club hotel loyalty program in 1983 gave meaning to the concept that loyal guests deserve to be rewarded. The program established a standard of excellence and, in a fundamental way, advanced the concept of loyalty marketing; a contribution that, 25 years later, continues to be recognized by professional peers, critics, the media and, most importantly, the traveling public.
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| |  | Best Bonus Promotion Americas: 2004 - 2005 - 2006 - 2007 - 2008 Best Web Site Americas: 2005 - 2006 - 2007 – 2008 Best Elite-Level Program Americas: 2009 Best Award Redemption Americas: 2009
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