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Still Free. Now hot!

New hot options on our free Express Start® Breakfast Bar


Now start your day with new hot foods    What’s your pleasure?

• Fluffy scrambled eggs or cheese omelets
• Crispy bacon, sausage patties or sausage gravy*
• Flaky biscuits

*Not available at Holiday Inn Express hotels in Canada.


Express Start® Breakfast Bar is home of our exclusive cinnamon rolls and Smart Roast® Coffee    • Signature cinnamon rolls you’ve come to know and love
• Our own 100% Arabica Smart Roast® Coffee


> Enjoy a wide selection of juices, fruits, yogurt, cereals, and more.    • Fresh bananas
• Assorted yogurt
• Hardboiled eggs
• Variety of breakfast breads & cereals
• Selection of fruit juices and skim and 2% milk


Take breakfast to go    Enjoy it hot to trot.
Start your day smart even if you’re in a hurry. Take breakfast to go!


It's Bacon Time    Check out our new hot breakfast T-shirts


Stay Smart® Breakfast Bar Commercial    Check out the new hot bar in town. Watch our brand new TV commercials.


Smart MART    Purchase our delicious cinnamon rolls and 100% Arabica Smart Roast® Coffee online at our company store, Smart MART.


NSF    Express Start® is the first hotel breakfast bar to be certified by NSF International, The Public Health and Safety Company for meeting health and sanitation standards.


Hot foods and cinnamon rolls only available at Holiday Inn Express hotels in North America.