SCH'S TRADEMARK USAGE GUIDELINES FOR AFFILIATES

NOTICE: These Guidelines were last updated on July 7, 2008.

1. SCH and its affiliates own many trademarks, including “IHG”, "HOLIDAY INN", "HOLIDAY INN EXPRESS", "EXPRESS BY HOLIDAY INN", “HOLIDAY INN SELECT”, HOLIDAY INN SUNSPREE”,"HOLIDAY INN RESORTS", "CROWNE PLAZA", "INTERCONTINENTAL", "STAYBRIDGE SUITES", "CANDLEWOOD SUITES", "HOTEL INDIGO", "PRIORITY CLUB", and many other trademarks, as well as trade names and logos associated with all of those trademarks (the "Marks"). Affiliate shall not use any of the Marks, nor any adaptation or variation thereof, in any manner whatsoever, without the prior written consent, in each instance, of SCH. No right, property, license, permission or interest of any kind in or to the Marks is or is intended to be given or transferred to or acquired by Affiliate by the execution, performance or non-performance of this Agreement or any part thereof. Affiliate agrees that it shall in no way contest or deny the validity of, or the right or title of SCH in or to the Marks, and shall not encourage or assist others directly or indirectly to do so, during the lifetime of this Agreement and thereafter. Affiliate will take no actions that are adverse to SCH's ownership rights in the Marks. Affiliate shall not utilize the Marks in any manner that would diminish their value or harm the reputation of SCH. Upon termination of this Agreement, Affiliate will immediately cease use of any and all such Marks.



2. Affiliate shall not, directly or indirectly, use or register any domain name that contains any of the Marks, or anything similar to any of the Marks. Affiliate shall, upon request by SCH, immediately and without compensation, transfer to SCH any domain name within its control that contains any of the Marks, or anything similar to any of the Marks.



3. Affiliate acknowledges that SCH is the sole and exclusive owner of all Marks. Affiliate agrees that: (a) it shall do nothing inconsistent with such ownership either during the term of the Agreement or afterwards; (b) all use of the Marks by Affiliate shall inure to the benefit of SCH; (c) it shall take no action that shall interfere with or diminish SCH's rights in the Marks; and (d) it shall use the Marks so as to create a separate and distinct impression from any other service mark or trademark that might be used by Affiliate.



4. The following guidelines must be followed when reproducing the Marks:

• (a) The first time a Mark appears on a page, and with each prominent use, it must include the register mark of ® or (R). In addition to the ® symbol, the words "Registered Trademark" or "Registered" in English or the foreign language equivalent are acceptable. If there are several Marks in the ad, they must be tagged with an asterisk, and a footnote placed in the legal line: "*Registered trademarks of Six Continents Hotels, Inc. or its affiliates".
• (b) Do not use a Mark as a noun or verb. It should only be used as an adjective and in connection with a noun, such as a "Holiday Inn hotel".
• (c) Do not use a Mark in the possessive form.
• (d) Do not make a Mark plural.
• (e) When Marks are used in sentences, always keep the entire trademark on the same line.
• (f) Do not use hyphenated variations or combine a Mark with other words.
• (g) In headlines and in ad copy, make the Mark stand out from other wording by using ALL CAPS, a different font, "quotation marks," italics or bold.