| Marketing
InterContinental Hotels Group designs a wide array of marketing campaigns targeted locally, regionally, and globally to promote business into each of its brands. Each brand has a dedicated marketing team that focuses on enhancing consumer awareness and performance while differentiating each brand from the competition. In addition, InterContinental Hotels Group has one of the industry's most popular frequency guest programs - Priority Club® Rewards - and maintains strong alliances with top internet companies, major news media sources, merchandisers, and air carriers. As a matter of fact, InterContinental Hotels Group has established alliances with global airlines. Our scale of alliances benefit the Hotelier by allowing us to market more effectively through more channels.
With over 26 million members worldwide, Priority Club® Rewards was the first hotel customer loyalty program and provides a sizeable contribution to our brands' annual occupancy rates.
As the first hotel guest recognition program, Priority Club Rewards Ambassador is offered to InterContinental® guests for a nominal fee, providing them with increased services and value added benefits. Priority Club Rewards Ambassador has about 120,000 loyal members worldwide.
Sales
Our Global sales group consists of over 85 professionals worldwide in virtual offices close to our customers, generating nearly $1.6 billion (USD) in total annual hotel revenue. In addition, InterContinental Hotels Group has regional sales forces devoted to each different brand within the different regions. This translates to localized sales and marketing programs for the properties.
Brand Marketing Teams
Marketing teams for each brand develop strategic programs at a local, regional, national, and international level. Our marketing groups work in conjunction with our regional sales force to maximize efficiencies while maintaining focus on strong results.
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